Strategy and Insight for the Digital Space


Everyone has blindspots. Everyone.

And in the age of the internet, companies can no longer afford to overlook their web presence. Whether you’re a 50 employee coffee roaster or a father and son accounting practice, the lack of an effective website means you’re practically invisible to an ever-growing share of your potential customers.

To many, a professional website legitimizes a business. To many more, a strong social media campaign is the most effective way for a business to get noticed.

Simply put, an attractive, well designed, well built website and savvy social media management are essential marketing tools in today’s economy – regardless of your industry.

At Blindspot Advisors we specialize in creating and managing your company’s digital space. Operating from the flexible and diverse WordPress platform, we build your website in a way that reflects and grows your company’s brand. Our goal is to make your website appealing and user-friendly, so your customers know everything about you after just a few minutes of visiting your site. We are also SEO-minded, meaning your website will actually get noticed in search engine results instead of getting buried at the bottom of the pile.

As a bonus, we bring over 30 years business and consulting experience to the table. Our unique, multidimensional background helps us see more – more about your business and more about your customers. We know what it takes to be successful, and it’s our goal to help your business flourish.

Everyone has blindspots. Everyone. With Blindspot Advisors, your vision and visibility improves. It’s what we do.

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I want to put a ding in the universe

Steve Jobs

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As a rule, conventions only become conventions if they work.

Steve Krug

Our Great




1. to see, get knowledge of, learn of, find, or find out; gain sight or knowledge of (something previously unseen or unknown): to discover America; to discover electricity.
2. Archaic . to make known; reveal; disclose

Discovery is a two-way process.

Think cultural contact. The meeting of civilizations. To be sure, there are opportunities for both conflict and consensus, exploitation and mutual aid. But the end result — the product — can be something entirely new. Something beautiful. Something heretofore unseen.

At Blindspot we love the collaborative process of discovering what’s unique about an organization and how to leverage it. That’s because it’s not simply us discovering you. It’s working together to discover solutions that weren’t even in the field of vision.

How We Work

Listen first…Advise later

As the management of the digital space gets more confusing for companies, understanding how Strategy, SEO, Social and (web)Site fit together becomes essential to the planning process.

Think of it like an ecosystem.

It all requires a goal, a strategy, and a direction…but starts with a Strategy.

Proper branding alignment across all platforms (including print) plays a part of this. If branding defined is the sum of the customer experience, then a review of these outreach messages is critical to your brand.

Now you need to get started.


However beautiful the strategy, you should occasionally look at the results.

Winston Churchill

Intuitive design is how we give the user new superpowers.

Jared Spool

Meet the Team


Vision is the art of seeing what is invisible to others.

Jonathan Swift

Your Own

Blog Section

SEO Services in Minnesota: Concerned with Google Penguin 4.0?

Updates and changes are inevitable bedfellows of technology and the Internet.  Recently (September 23, 2016) Google rolled out its new core search algorithm in the form of Penguin 4.0.  What does this mean for your website and how can you be sure that your online business and traffic won’t be negatively influenced?  If the following […]

7 Tips For Creating A Successful Email Newsletter

What makes a good newsletter? What elements do successful newsletters have that make people actually want to read them? Whether you’re an email marketing pro or you’ve just opened up your first template, it’s important to consider what kind of content you’re putting into your e-newsletter. Successful, readable, interesting newsletters can work wonders for your […]

The 3 Basic Layers of Web Design

It’s enriching to learn new information and understand how marketing and the internet work together.  Blindspot is a Minnesota based web design company that focuses on broadening your understanding in many facets of the digital marketing world.  This article is to help you see and understand the process of what it takes to put a full […]

Website Security: Are You Protected?

The past couple of years have been a nightmare for thousands of companies who have had the displeasure of dealing with a website hack. Numerous stories have recently been featured on the news, think Target, Sony and JP Morgan Chase, and the results were disastrous. Regardless of whether your business is big or small, the […]

Strategy 101 is about choices: You can’t be all things to all people.

Michael Porter

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