Strategy and Insight for the Digital Space


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Everyone has blindspots. Everyone.

And in the age of the internet, companies can no longer afford to overlook their web presence. Whether you’re a 50 employee coffee roaster or a father and son accounting practice, the lack of an effective website means you’re practically invisible to an ever-growing share of your potential customers.

To many, a professional website legitimizes a business. To many more, a strong social media campaign is the most effective way for a business to get noticed.

Simply put, an attractive, well designed, well built website and savvy social media management are essential marketing tools in today’s economy – regardless of your industry.

At Blindspot Advisors we specialize in creating and managing your company’s digital space. Operating from the flexible and diverse WordPress platform, we build your website in a way that reflects and grows your company’s brand. Our goal is to make your website appealing and user-friendly, so your customers know everything about you after just a few minutes of visiting your site. We are also SEO-minded, meaning your website will actually get noticed in search engine results instead of getting buried at the bottom of the pile.

As a bonus, we bring over 30 years business and consulting experience to the table. Our unique, multidimensional background helps us see more – more about your business and more about your customers. We know what it takes to be successful, and it’s our goal to help your business flourish.

Everyone has blindspots. Everyone. With Blindspot Advisors, your vision and visibility improves. It’s what we do.

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I want to put a ding in the universe

Steve Jobs

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As a rule, conventions only become conventions if they work.

Steve Krug

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Discover

dis·cov·er
[dih-skuhv-er]
–verb

1. to see, get knowledge of, learn of, find, or find out; gain sight or knowledge of (something previously unseen or unknown): to discover America; to discover electricity.
2. Archaic . to make known; reveal; disclose

Discovery is a two-way process.

Think cultural contact. The meeting of civilizations. To be sure, there are opportunities for both conflict and consensus, exploitation and mutual aid. But the end result — the product — can be something entirely new. Something beautiful. Something heretofore unseen.

At Blindspot we love the collaborative process of discovering what’s unique about an organization and how to leverage it. That’s because it’s not simply us discovering you. It’s working together to discover solutions that weren’t even in the field of vision.

How We Work

Listen first…Advise later

As the management of the digital space gets more confusing for companies, understanding how Strategy, SEO, Social and (web)Site fit together becomes essential to the planning process.

Think of it like an ecosystem.

It all requires a goal, a strategy, and a direction…but starts with a Strategy.

Proper branding alignment across all platforms (including print) plays a part of this. If branding defined is the sum of the customer experience, then a review of these outreach messages is critical to your brand.

Now you need to get started.

 

However beautiful the strategy, you should occasionally look at the results.

Winston Churchill

Intuitive design is how we give the user new superpowers.

Jared Spool

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Vision is the art of seeing what is invisible to others.

Jonathan Swift

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Blog Section

3 principles of web design

Good art does not necessarily make good web design. Some of us may remember the early days of the web, and visiting some hilariously awful Angelfire and Geocities websites via dial up internet connections. See the World’s Worst Website Ever if you need a refresher on what that experience was like. As the web has […]

Understanding your Google Analytics Dashboard

When it comes to evaluating the performance of your website, there’s really no better tool than Google Analytics. It’s free, it’s simple to install, and it’s incredibly comprehensive. There’s often one caveat that typical website owners bump into, however, and that’s comprehending and making full use of the suite of options in Google Analytics (GA). […]

Defining a Successful Web Presence

A successful SEO strategy is multi-faceted. It’s aggressive. Successful SEO ultimately means greater success for your company. The question is, how do we define success here at Blindspot? Getting noticed Displaying on the first page of Google and other major search engines Driving traffic to you Increasing overall traffic to your website Receiving more “likes” […]

Increase Your Businesses Communication & Efficiency With Intranets

If you’re interested in increasing communications within your business, simplifying the collaboration process, and improving productivity, you might want to consider taking advantage of an intranet. Both large and small businesses can successfully utilize intranets and reap the benefits they have to offer. If you have access to computers and the internet, intranets are a […]

Is Keyword Research Dead?

Optimizing your SEO and keyword research have historically gone hand in hand. In order to accomplish the former, the latter had to first be thoroughly conducted. The landscape of SEO is shifting: since the inception of Google Hummingbird in 2013 keywords are becoming less important and may soon become extinct, at least as a necessary […]

Royalty Free Images vs Professional Photography: What you Need to Know

By now, we all know that images in marketing and online communication are important (if not vital) to connecting with your reader and selling your point/product/services. You want to stand out, make an impression, and elicit an emotional response with your content.  Images help make that goal a reality.  So why not simply use stock […]

Strategy 101 is about choices: You can’t be all things to all people.

Michael Porter

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