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Monthly Archives: August 2015

Content Media Marketing versus Social Media Marketing – Knowing the Difference

According to a study by the Content Marketing Institute, the most effective tools for marketing to date are articles, social media, blog postings, and eNewsletters. With social media’s growing popularity (now used by an estimated 74% of marketers) it seems that defining where social media marketing begins and content media marketing ends has become a […]

On-site and Off-site SEO – What you need to know

Search engine optimization (or SEO) is the method behind promoting online visibility. By using keyword tools and developing content marketing strategies, it’s possible to directly influence your site’s search engine rankings. This is crucial in online marketing, since it targets your potential client base and drives traffic to your site. Generally speaking, there are two […]