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Category Archives: Digital Marketing

B2B Lead Generation: Your Website Matters

Let’s be honest, B2B marketing is tough. Lead generation continues to be one of the main concerns of small-medium businesses, but don’t give up hope yet. Your company website (if you don’t have one, it’s time to get onboard) can be a huge asset for generating leads. While some businesses are more comfortable with traditional […]

Defining a Successful Web Presence

A successful SEO strategy is multi-faceted. It’s aggressive. Successful SEO ultimately means greater success for your company. The question is, how do we define success here at Blindspot? Getting noticed Displaying on the first page of Google and other major search engines Driving traffic to you Increasing overall traffic to your website Receiving more “likes” […]

Is Keyword Research Dead?

Optimizing your SEO and keyword research have historically gone hand in hand. In order to accomplish the former, the latter had to first be thoroughly conducted. The landscape of SEO is shifting: since the inception of Google Hummingbird in 2013 keywords are becoming less important and may soon become extinct, at least as a necessary […]

The Digital Marketing Consultant: Why You Need One

Digital marketing is part of your online presence whether you realize it or not. The simple fact that your business has a website by definition means that you’re dabbling in digital marketing.  The question is, are you doing it well?  Are you leveraging your web presence to its full glory and potential?  If you’ve never […]

Digital Marketing For 2017

As 2016 comes to an end, it’s a good idea for businesses to review their current digital strategy and start planning for the new year. Website Refresh When it comes to your website, there are various aspects that should be refreshed before the new year. Has it been awhile since you gave your site a […]

Why a Digital Marketing Consultant Could Benefit You

What is digital marketing and how it is pertinent to the success of your business?   For starters, digital marketing isn’t simply marketing that’s internet or web based.  It’s any form of advertising your products or services via electronics.  Radio, television, telephone, and yes, your computers and mobile devices all fall under the umbrella of […]

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