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Category Archives: Digital Marketing

Is Keyword Research Dead?

Optimizing your SEO and keyword research have historically gone hand in hand. In order to accomplish the former, the latter had to first be thoroughly conducted. The landscape of SEO is shifting: since the inception of Google Hummingbird in 2013 keywords are becoming less important and may soon become extinct, at least as a necessary […]

The Digital Marketing Consultant: Why You Need One

Digital marketing is part of your online presence whether you realize it or not. The simple fact that your business has a website by definition means that you’re dabbling in digital marketing.  The question is, are you doing it well?  Are you leveraging your web presence to its full glory and potential?  If you’ve never […]

Digital Marketing For 2017

As 2016 comes to an end, it’s a good idea for businesses to review their current digital strategy and start planning for the new year. Website Refresh When it comes to your website, there are various aspects that should be refreshed before the new year. Has it been awhile since you gave your site a […]

Why a Digital Marketing Consultant Could Benefit You

What is digital marketing and how it is pertinent to the success of your business?   For starters, digital marketing isn’t simply marketing that’s internet or web based.  It’s any form of advertising your products or services via electronics.  Radio, television, telephone, and yes, your computers and mobile devices all fall under the umbrella of […]

SEO: Concerned with Google Penguin 4.0?

Updates and changes are inevitable bedfellows of technology and the Internet.  Recently (September 23, 2016) Google rolled out its new core search algorithm in the form of Penguin 4.0.  What does this mean for your website and how can you be sure that your online business and traffic won’t be negatively influenced?  If the following […]

Social Media 101: Which Platform is Right for Your Business

Social media platforms continue to grow by both numbers and influence. Most businesses utilize social media marketing to some extent, but if you aren’t familiar with how they work, posting and sharing content can become a real headache. Let’s start with why your company should be on social media. If you want to expand your […]

7 Tips For Creating A Successful Email Newsletter

What makes a good newsletter? What elements do successful newsletters have that make people actually want to read them? Whether you’re an email marketing pro or you’ve just opened up your first template, it’s important to consider what kind of content you’re putting into your e-newsletter. Successful, readable, interesting newsletters can work wonders for your […]

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