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Category Archives: Digital Marketing

SEO: Concerned with Google Penguin 4.0?

Updates and changes are inevitable bedfellows of technology and the Internet.  Recently (September 23, 2016) Google rolled out its new core search algorithm in the form of Penguin 4.0.  What does this mean for your website and how can you be sure that your online business and traffic won’t be negatively influenced?  If the following […]

Social Media 101: Which Platform is Right for Your Business

Social media platforms continue to grow by both numbers and influence. Most businesses utilize social media marketing to some extent, but if you aren’t familiar with how they work, posting and sharing content can become a real headache. Let’s start with why your company should be on social media. If you want to expand your […]

7 Tips For Creating A Successful Email Newsletter

What makes a good newsletter? What elements do successful newsletters have that make people actually want to read them? Whether you’re an email marketing pro or you’ve just opened up your first template, it’s important to consider what kind of content you’re putting into your e-newsletter. Successful, readable, interesting newsletters can work wonders for your […]

Change in Web Design Strategies over the Past 30 Years

The Internet is a relatively new invention that began in the 80s but didn’t really pick up speed until the 90s.  Since it has gained popularity, the Internet has been rapidly developing to become more user-friendly and change in web design strategies is constant.  It is now so integrated into our lives that it’s difficult to […]

3 BIG Aspects of Digital Marketing

The digital marketing world is fast-paced and continually evolving.  As new forms of social media are introduced each year, there is a never-ending cycle of learning to master each of the new applications.  Each form of new media can have an impact of how your business is perceived and provides new opportunities to grow.  Understanding […]

Corporate Identity: Go Visual and Stand Out

Does your business stand out from the crowd? The strategies companies utilize to represent their business in the public domain can have a huge impact on sales, customer relationships, and overall visibility in communities and in the digital space. Corporate identity, the visual representation of a company, not only enables consumers to understand who you […]

Digital Marketing for 2016

It probably feels like you drowning in all of these different marketing vocabulary words, such as social media marketing, media marketing, e-marketing.  You are trying to wrap your mind around each one trying to understand why it’s different from the others and why it’s important that you do something about it.  Well today, we are […]

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