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Category Archives: Website

B2B Lead Generation: Your Website Matters

Let’s be honest, B2B marketing is tough. Lead generation continues to be one of the main concerns of small-medium businesses, but don’t give up hope yet. Your company website (if you don’t have one, it’s time to get onboard) can be a huge asset for generating leads. While some businesses are more comfortable with traditional […]

4 Simple Tips For Optimizing Your Images For SEO

Images are the perfect way to make your website come to life. Whether you’re adding product photos or spicing up a blog post, the images you choose are going to have an impact on both the visual appeal for your customers and Search Engine Optimization (SEO). Search engines aren’t able to see your images, so […]

Increase Your Businesses Communication & Efficiency With Intranets

If you’re interested in increasing communications within your business, simplifying the collaboration process, and improving productivity, you might want to consider taking advantage of an intranet. Both large and small businesses can successfully utilize intranets and reap the benefits they have to offer. If you have access to computers and the internet, intranets are a […]

Is Keyword Research Dead?

Optimizing your SEO and keyword research have historically gone hand in hand. In order to accomplish the former, the latter had to first be thoroughly conducted. The landscape of SEO is shifting: since the inception of Google Hummingbird in 2013 keywords are becoming less important and may soon become extinct, at least as a necessary […]

Using Videos to Promote Your Business

As digital marketing continues to evolve, it’s important to not only have a great website, but to utilize all of the creative marketing tools you have at your disposal. Here are 5 Surprising Benefits of Using Videos to Promote Your Business. Consumers are constantly bombarded with information these days, so how do you make your […]

Create a Plan to Backup and Restore your Website

The World Wide Web is an exciting place to grow a business.  It’s fast paced and constantly evolving, and is every day becoming more intelligent and user friendly.  As you plug your company in and grow your website and brand, you can dig deep and quickly reap the benefits of this vast and intricate system.  […]

6 Reasons Why Regular Website Maintenance is Important For Businesses

Regular website maintenance is crucial for all businesses, big or small. Because the digital world is continually growing and evolving, websites often becomes the “face” of a company. This is where potential clients and customers come to not only learn about your products and services, but to understand who you are and what you stand […]

The 3 Basic Layers of Web Design

It’s enriching to learn new information and understand how marketing and the internet work together.  Blindspot is a Minnesota based web design company that focuses on broadening your understanding in many facets of the digital marketing world.  This article is to help you see and understand the process of what it takes to put a full […]

3 BIG Aspects of Digital Marketing

The digital marketing world is fast-paced and continually evolving.  As new forms of social media are introduced each year, there is a never-ending cycle of learning to master each of the new applications.  Each form of new media can have an impact of how your business is perceived and provides new opportunities to grow.  Understanding […]

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