Defining a Successful Web Presence
A successful SEO strategy is multi-faceted. It’s aggressive. Successful SEO ultimately means greater success for your company. The question is, how do we define success here at Blindspot?
- Getting noticed
- Displaying on the first page of Google and other major search engines
- Driving traffic to you
- Increasing overall traffic to your website
- Receiving more “likes” on social media
- Engaging visitors once they’re on your turf
- Developing viewers into clients
- Getting viewers to engage: filling out forms, placing an order, making a phone call; this will vary depending on your business model
How do we get there? Read on for some tips.
Quality is always better than quantity.
While it may seem like you have great numbers in the analytics end of your web presence, you may be noticing that those numbers don’t always translate to sales. This is where the quality of your visitors is far superior to a large quantity.
You want to attract people who will visit your site and spend some time there. They are your target audience. The same idea applies to social media and the followers you have. 1000 followers is a great number, but if only five of them will make a purchase or utilize your services, something’s missing.
Our goal here at Blindspot is to help you turn page views into purchases and contacts and phone calls or whatever it is that you’re looking to turn a profit with. Once you gain a loyal following from your target audience, they’ll come back time and again and will refer friends and family to your business.
Consistent improvement to your website and regular maintenance goes a long way in driving quality traffic.
Convert traffic to sales.
From the past fiscal year, how did your sales pan out? What are you doing to improve on those numbers? From a digital marketing standpoint, there are simple yet effective questions to ask as you assess your web presence success.
What happens when someone visits your website?
There are analytics that can tell you if someone is clicking in and quickly bouncing out of your site. These same systems can give you demographics of your visitors as well as what parts of your website are performing best. Use these tools to your advantage to capitalize on your successes and improve aspects that need tweaking.
What happens when someone calls your office?
If part of the goal of your web presence is to direct users to call your office, you’d better have a good setup on the other end of the phone to capture that sale. Make sure you know exactly what callers are hearing and have a backup plan in case of service outages.
What happens when someone tries to contact you via social media?
The way the modern world communicates is rapidly changing and social media plays a large role. If you have a social media presence for your company (you should!) then you also need to have a plan in place to reply promptly to your consumers when they attempt to message you via social media platforms. Connecting with your audience in this way gives your company a sense of authenticity and credibility, particularly with younger generations but increasingly across all age groups.
Put it all together.
Don’t underestimate the impact your reputation and the inner workings of your business have on the success of your company. These age old principles will serve you well when you tend diligently to their livelihood. Internet marketing and SEO are the outer workings of your internet reputation and company structure: plan well in each area, and you’ll have a successful and well-oiled web presence machine.
SEO Strategy Assistance
For expert assistance in putting together your SEO strategy and goals, contact our team at Blindspot Advisors. We can help you take a big snapshot of your company and sharpening on the areas that will bring the greatest success to your business.