It is not enough to have a great website, you have to be found. This is where Search Engine Optimization comes into the picture. (SEO)
This is part science and part art-form…more a craft. Many look at this as a data only driven process and then plugging in whatever the data tells you. That is a way, but not the best way. There is a human / marketing component that needs to come into play to get the best results.
What is SEO?
Search Engine Optimization (SEO) is the art of discovering what potential clients are searching for and creatively placing that information on the website to attract search engines & visitors.
There is a sea of competition out there on the world wide web. If you want to come out on top, top of the search results, top in sales – search engine optimization is a must!
No one can guarantee a top ranking of your website in Google and maintain that position indefinitely. The criteria for top rankings is constantly changing, things that worked two years ago are not working today. The search engines are smarter, there are new websites going live everyday and the competition can be fierce.
We are up to date with the SEO trends and dedicated to improving your rankings on the first page of the major search engines like Google, Yahoo and MSN (Bing).
“Buying a website without search engine optimization is like spending your entire budget on a commercial without buying any air time to show it to the world.”
There are several layers of SEO to consider. In brief they include:
- Site SEO: keywords, meta tags, H1 tags and proper permalinks.
- Local SEO: a geographic focused process.
- Content SEO: how often are you updating your site, how are you using Social Media and what other channels are you using?
- Social Media SEO: do you have a campaign to integrate your messages with your website.
If you have a website already, it is not too late to have your site optimized. If you are in the process of building your site, getting optimized in concert with your build is a good plan.