Search engine optimization (or SEO) is the method behind promoting online visibility. By using keyword tools and developing content marketing strategies, it’s possible to directly influence your site’s search engine rankings. This is crucial in online marketing, since it targets your potential client base and drives traffic to your site. Generally speaking, there are two pieces to focus on within this front – on-site (or internal) SEO and off-site. While on-site SEO is primary in promoting your site, off-site can be a very powerful tool as well.
Getting Started with On-site SEO
Because efforts within your site speak more directly to search engines, it’s important to define how your site is presenting itself first (kind of like combing your hair before going to work). By utilizing internal meta descriptors and keywords, it’s now possible control what potential visitors see when looking up your site.
Finding your Keywords
There are a few powerful resources for defining your site’s keywords. At BlindSpot, we like to use Google AdWords to generate keyword lists, and supplemental software like YOAST to put them to use. Learning the keywords of competitors (information viewable within the source code of a site) and doing general searches are other ways of potentially defining your keywords.
Blog Posts
One of the most powerful tools in driving traffic to a site is having a steady source of updating content. By creating blog posts with information relevant to your business, not only are you starting a digital conversation with your clients (drawing them into the world of your company), you’re also creating new material that can be indexed on search engines. Additionally, by posting backlinks to other articles within your site, your content’s visibility increases.
Leveraging the Social Media through Off-site Search Engine optimization
Over 50% of Americans own at least one social media account, making it a very powerful tool in online advertising. Through the continuous stream of tweets, Facebook posts, and Google+ updates, promoting your content through links to blog posts and other relevant articles is a must. This is not only because others with social media accounts will be able to view your content, but also because it creates more content for the search engines– increasing the traffic to your site.
How Blindspot Can Help
By working closely with your company, Blindspot can help develop your online presence to its fullest potential. In this age of social media, it’s no longer enough to simply create a website. By leveraging both on-site and off-site SEO, it’s now possible to not only raise the level of familiarity between you and your customers, but also your site rankings on search engines.
For more information, contact Gran Harlow at granville@blindspot-advisors.com.