The World Wide Web is an exciting place to grow a business. It’s fast paced and constantly evolving, and is every day becoming more intelligent and user friendly. As you plug your company in and grow your website and brand, you can dig deep and quickly reap the benefits of this vast and intricate system. In the same breath, this level of success and human connection is always wrought with trouble. The best way to safeguard your website and name is by implementing a plan to backup and restore your website in case of online misconduct.
Anticipate
As you’re in the process of building the digital marketing end of your business, it can be easy to overlook proactive safeguarding solutions because the threat may seem minimal or nonexistent. But if your website gets hacked and goes offline (a very real possibility today, even with firewalls in place), we can guarantee you’ll wish you’d have put a backup and restore plan in motion from the inception of your site.
Contemplate
Think about it this way: you’d never dream of not having your server with emails and other valuable information backed up. Why should your website which you’ve paid for and marketed be any different? It’s imperative to house this information safely and responsibly.
Formulate
You may think that a regular backup of your data is enough. It’s a good start, but if you don’t have a plan in place to restore your site when it goes dark, then your ship is still sunk and you’re treading digital water. Backup and restore. Make a plan, set it in motion, and enjoy the peace of mind that comes with knowing your information is safe and accessible, regardless of who decides to attempt a hack on any given day.
Find out where your website is at: is there a plan in place to backup and restore it to its former glory in a crash situation? If not, get one together or contact Blindspot Advisors to do it for you. Your audience will thank you and you will thank you. Win-win.