You want to create and execute a really stellar digital marketing plan, but you don’t know where to start. We’ve compiled a list of digital marketing trends that most businesses will find fairly easy to execute and won’t break the bank.
Video
Using video in your digital marketing continues to grow in popularity. Why? Videos are highly engaging, effective, informative, and fun! Wondering where to get started? Here are some ideas:
• Live streams / Live Videos
• Create a reel on Facebook and Instagram
• Post a video in your story
• Make a vlog to tell your company’s story
• Highlight your customers with user-generated content (more on this later)
You don’t need expensive equipment or paid actors to make successful videos. In fact, casual, authentic videos are one of the most effective ways to connect with your audience.
Content Marketing
Content marketing remains an important part of any company’s digital marketing plan. The focus should be on simplicity. Your audience doesn’t need fluff pieces filled with unnecessary words just to meet SEO goals. Your content should be clear, concise, and useful. Depending on your industry, there could be thousands of websites offering similar information. Stand out by providing the clearest and most valuable content possible.
Online & Social Commerce
Social commerce continues to be an important part of digital marketing. People spend more time on their phones and social media than ever, making these platforms an effective way to reach customers and drive sales. Large and small businesses alike have found success because of the many advertising and shopping options available.
• Targeted sponsored posts
• Live Streaming & Stories
• Chatbots
• User-Generated Content
• Shoppable Instagram posts
• Facebook Shops
• TikTok Shopping
• Pinterest Pins
• Twitter Shop Module
More Mobile Everything
Mobile optimization is more important than ever. People rely on their phones for almost everything, even while at home. Companies that haven’t embraced a mobile-first strategy risk falling behind. Your website, emails, and online content should all provide an excellent experience on mobile devices, or customers may choose a competitor instead.
Voice Search
Voice search is everywhere! Siri, Google Assistant, and Alexa continue to change how people search online.
Voice search continues to grow in popularity.
This means your website content should sound conversational because people speak differently than they type. Consider these tips to improve your voice search optimization:
• Use a conversational tone.
• Include phrases and questions people naturally ask about your business.
• Optimize for local search by referencing nearby locations and relevant local terms.
• Claim and optimize your Google Business Profile.
• Include answers to frequently asked questions.
User-Generated Content
User-generated content (UGC) is a powerful marketing tool. UGC is any content produced by customers and shared online. Whenever your customers talk about or promote your business, they’re creating user-generated content.
• Social media posts
• Hashtags
• Online reviews
• Blog posts
• Testimonials
• Photos and videos
• Podcast mentions
UGC builds trust and credibility because consumers value authentic opinions from real people. Engage with both positive and negative feedback, resolve issues promptly, and demonstrate your commitment to customer satisfaction.
Digital Marketing Trends… And Beyond!
While this list may seem overwhelming, these strategies aren’t passing fads. Investing the time and resources to implement them will strengthen your digital marketing efforts well into the future.
Blindspot Advisors can help you plan and execute your digital marketing strategy. Get in touch today for more information.